Case / 2025Case / Gade 18 / 2025
Gade 18
A site where the film comes first.
About the project
The production company Gade 18 in Malmö had a portfolio built on a template. They wanted a site that shows quality and professionalism, keeps their personality and ranks high in search.
01 / The opening
The site opens in yellow. The colour gives way in blocks and lets the film through, which then changes project by itself.
The film first, before the page has even loaded.
Gade 18 had a portfolio built on a template. They wanted a site that shows quality and professionalism and, at the same time, their creativity and personality.
The site opens in yellow, the colour gives way in blocks and the film takes over. Four selected projects play in the hero and change by themselves, and the visitor can choose a film in the row at the bottom.
- Deep dark#030F0F
- Darker#072422
- Sunny yellow#FFE109
- Sand#D7CFBB
- Light sand#E6E1D5
- Soft sand#F5F3EE
HeadingsHeadings
Bebas Neue
LabelsLabels and introductions
Instrument Serif
Body, menuBody text and menu
Instrument Sans
02 / The identity
Yellow against dark and sand. A narrow, heavy display face for the headings, a serif for what is personal and a calm grotesque for the rest.
Premium at the base, yellow in the details.
The yellow was already part of Gade 18’s identity. On the site it meets a dark ground and a sand-coloured one.
Bebas Neue carries headings and categories, Instrument Serif labels and introductions, Instrument Sans everything else.
03 / The films
Calm and well made at the base. The yellow and the playful come in the movement: words that light up, films that change, details that answer.
Four categories, one list.
On the front page the categories stand as large words that light up in yellow and change the film beside them.
On Filmprojekt all the films are in one list with filters, and each film opens in a player on the page.
04 / On mobile
On mobile the categories sit in a yellow bar at the bottom, always close to the thumb. The films fill the rest.
The same site, closer to the thumb.
The categories sit in a yellow bar at the bottom. The site is in Swedish, English and Danish.
First for “produktionsbolag Malmö”.
05 / The result
Gade 18 ranks first for its most important search term, and the site has brought more enquiries.
First for their most important search term.
The site was built to be found in search: its own titles and texts per page and per category, in three languages.
In October 2026 gade18.com is the first organic result for “produktionsbolag Malmö” (production company Malmö) on google.se, and first in the local results.
Gade 18 has confirmed that the site has brought more enquiries.
At a glance
From a template to first in search.
- Gade 18, production company in Malmö
- Build (website): concept, design, development and SEO
- About 12 weeks, launched 2025
- Concept and design · Development in Webflow · Intro and motion · Film projects in four categories · Swedish, English and Danish · SEO · Mobile version
- Julius, all the way
- First for the search produktionsbolag Malmö. More enquiries through the site, according to Gade 18.
More projects
Where it begins
Tell us what needs to change.
A first conversation with Julius and Line. You need neither a brief nor a finished idea. We listen, ask questions and work out where you stand.
What happens next
You send a few lines about yourselves.
Two minutes.
We reply within a few days.
With a few times to choose from, online or in person.
We meet for 60 minutes.
We listen, ask questions and get a feel for where you stand.
You get a short proposal.
Where you stand today, what we'd recommend next, and what working together could look like. You're entirely free to decide whether to go further.