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Case / Tinkr / 2026

The work was always meaningful. Now it's visible.

Insights, strategy and a new website for a Norwegian consultancy working across the public, private and humanitarian sectors. Built on who Tinkr already was, and made clear for the people who need to trust them.

Client
Tinkr, Oslo
Year
2026
Engagement
Roots · Build
Role
  • Roots
  • Brand
  • Web
  • Positioning
The tinkr.no home page on desktop and mobile, on an orange halftone.The tinkr.no home page on desktop and mobile, on an orange halftone.
Fig. 01 / Tinkr.no, 2026The new tinkr.no, launched 2026↗ Tinkr.no

01 / The starting point

They asked for a shared DNA, and a website that could carry it.

Tinkr came to us at a turning point. Three sectors, several continents, and a track record to match. What was missing was a digital presence that showed it. So before building anything, we started with the roots.Tinkr came to us at a turning point. Three sectors, several continents, and a track record to match. What was missing was a digital presence that showed it. So before building anything, we started with the roots.

The ceiling

77%

of the clients we surveyed had found Tinkr through a referral or their network. Just one through the website.

Fig. 02 / Stavanger · Film: TinkrInnovation leadership in practice, Stavanger · Film: Tinkr

02 / What we found

Clients valued something the website didn't show.

We started by listening. A pattern appeared. Clients valued how structured and reliable the work was. The team described Tinkr through energy and values.We started by listening: a client survey, in-depth interviews, an internal team survey and workshop. A pattern appeared. Clients valued how structured and reliable the work was. The team described Tinkr through energy and values.

What clients valued

  • “Insightful”
  • “Faglighet”
  • “Structured, thoughtful reviews”
  • “Diligent”
  • “Kvalitet”
  • “Eye-opening”
  • “Kompetanse”
  • “Insights you can actually use”
  • “Analysen”
  • “Nytenkende”
  • “Strategic guidance on scaling”

Structured. Reliable.

What directors, procurement and donors needed to see before they could trust Tinkr.

How the team described Tinkr

  • “Energetic”
  • “We go further”
  • “Creative”
  • “In it to make a difference”
  • “Fun”
  • “Idealistic”
  • “Light and fast”
  • “Nerds”
  • “Visjoner”
  • “Near not-for-profit mindset”
  • “Optimistic”
  • “The people”

Energy. Values.

Both were true. The website mostly showed this one.

Fig. 03 / The gap · verbatimThe gap between what clients valued and what the site showed · Verbatim, from client surveys, interviews and a team workshop

03 / The alignment

Three sector teams, one direction to act on.

We brought the teams together in another workshop and let the insights lead a structured decision: which position to lead with, where the tone should land, and which differentiators hold. All three landed in the same place.We brought the teams together in another workshop and let the insights lead a structured decision: which position to lead with, where the tone should land, and which differentiators hold. All three landed in the same place. It wasn't a new identity. It was one they'd been living for years, now named and shared.

Writing on a glass wall at a Tinkr workshop: the photo at the top of “Hva gjør vi” on tinkr.no.
  • Public sector
  • Private sector
  • Humanitarian
  • Leads with strategic work on complex change · Capacity building is how the work gets done
Fig. 04 / “Hva gjør vi”, tinkr.no · Photo: TinkrThe photo that opens “Hva gjør vi” on the new tinkr.no · Photo: Tinkr

“We are more, if not completely, aligned, and we have a clearer structure, direction and way of thinking about how we develop and use the website as our public face: how it shouldn't do everything, but do some things really well, with the user's perspective and logic.”

Linn Tomasdotter
Senior Innovation Consultant, Head of Tinkr Sweden

04 / The work

What Tinkr already was, made clear and usable.

Roots: one strategic foundation, organised as WHY, WHO, WHAT and HOW. Build: the new tinkr.no, from structure and copy to design, Webflow development and SEO.Roots: one strategic foundation, organised as WHY, WHO, WHAT and HOW. The strategy that leads Tinkr's communication: position, messaging and tone of voice. Build: the new tinkr.no, from structure, wireframes and copy to design, Webflow development and SEO.

  • Roots / Why

    Why the website had to change.

  • Roots / Who

    Who it's for.

  • Roots / What

    What Tinkr says.

  • Roots / How

    How it sounds.

Fig. 05 / The Roots foundationThe Roots foundation: WHY · WHO · WHAT · HOW
Fig. 06 / The home pageThe home page of the new tinkr.no↗ Tinkr.no

“The new site gives our clients and partners a clearer and more complete picture of us. We can now show who we are, what we deliver and what makes Tinkr unique in a simpler way, driven by what users need, with a design that reflects our values and profile.”

Linn Tomasdotter
Senior Innovation Consultant, Head of Tinkr Sweden
Fig. 07 / “Hvem er vi”: the team“Hvem er vi” (who we are): the whole team, with bio and direct contact on hover
Fig. 08 / The map: offices and countriesThe map on “Hvem er vi”. Offices and countries are CMS items: add one and it lands on the map

“Our services, our expertise, our partners and clients and our past projects are more visible, which makes it easier to present ourselves to new clients and partners and to make contact.”

Linn Tomasdotter
Senior Innovation Consultant, Head of Tinkr Sweden

The handover

Built in Webflow, so Tinkr can run the site themselves.

Everything that changes often lives in the Webflow CMS: cases and projects, colleagues, courses, frameworks and tools, client quotes, partners and logos, offices and countries.

For the handover we wrote a detailed guide, How to keep tinkr.no up to date: where things live, how to add a case or a colleague, how to publish a change, and what to leave alone.

  • The cover of the guide “How to keep tinkr.no up to date”.
  • The page “Find what you need”: everyday tasks and where in the guide to find them.
  • A page on creating a new item in the Webflow CMS, with screenshots.
Fig. 09 / The tinkr.no guideHow to keep tinkr.no up to date, the guide that came with the handover (v1.0, September 2026)

“Just as important is that we can maintain the site ourselves. We easily add new cases and update content as our work evolves.”

Linn Tomasdotter
Senior Innovation Consultant, Head of Tinkr Sweden

05 / What changed

From a site they rarely showed, to something they're proud to share.

Practically: a website that explains what Tinkr does to people who have never met them. Strategically: a position that matches what Tinkr has already proven.Practically: a website that explains what Tinkr does to people who have never met them, in the language decision-makers need to assess risk and approve budgets. Strategically: a position that matches what Tinkr has already proven.

It was always there. Now it's visible.

Note / Naming to be confirmed with Tinkr

  1. A scaling framework adopted by UN Women, IOM and NORCAP.
  2. A leadership programme with Karolinska Institutet across Uganda, Somalia and DRC.
  3. Innovation audits for Norway's four largest humanitarian organizations.
  4. KS-approved courses in fifty municipalities.

Note / Naming to be confirmed with Tinkr

The website is the part you can see. The real value is underneath: a shared foundation that shows what Tinkr is capable of, to exactly the people who need to see it.

Fig. 10 / What the new position stands onWhat the new position stands on

06 / In their words

Portrait of Linn Tomasdotter at Tinkr.Portrait of Linn Tomasdotter at Tinkr.

Linn Tomasdotter · Senior Innovation Consultant, Head of Tinkr Sweden

Translated from Swedish

“The overall impression is serious and inviting at the same time. For the first time in a long while, we feel really proud to send the link to our website in sales conversations and the like.”

At a glance

Two of us, all the way through.

Client
Tinkr (Oslo, Norway), about 12 people across three sector teams
Engagement
Roots (insights & strategy) · Build (website)
Timeline
Roots: 9 weeks · Build: 6 weeks · Launch: September 2026
Research
Client survey with 13 of Tinkr's clients, two in-depth interviews, an internal team survey, two team workshops together with reviewing and sorting of Tinkr's existing material
Deliverables
6 sorted and analysed insight documents · Brand Alignment Workshop · 24-page strategic foundation (WHY · WHO · WHAT · HOW) · Basic SEO · Sitemap & wireframes · Copy EN · Design & Webflow build · Case study template · 62-page website guide · Handover & training
Plant team
Julius and Line, both, all the way through

07 / Where this could begin for you

Not sure whether you need a website, a new story, or a smarter way of working?

We always start with the roots. Sometimes that turns into a full strategy process. Just as often it turns into a conversation, a few questions, and a clearer brief for the thing you were already planning.

Sixty minutes, free, with both of us. If you want to go further, you get a proposal shaped to what you actually need.

Book a Roots SessionOr just write us a message →
Case: Tinkr — Plant Studio